Bringing together strategy, design, and operational know-how to world’s most recognizable brands in luxury hospitality.
Whether you’re developing an idea from scratch or reimagining an asset, the question should be the same—how do you connect meaningfully and authentically with your guests? EAG answers this question by delivering profitable and operationally viable conceptual visions, interior design, food & beverage development training, and total hotel operations for hospitality offerings both big and small.
From the world’s largest hotel brands to individual operators, clients look to us for our visionary approach, operational expertise, and F&B-forward thinking to create unparalleled experiences for their guests.
CANE & BARREL
THE WESTIN HILTON HEAD RESORT
SAL Y MAR ROOFTOP BAR
THE PARK RVA
1 WATSON ROOFTOP RESTAURANT + BAR
CANE & BARREL
THE WESTIN HILTON HEAD RESORT
SAL Y MAR ROOFTOP BAR
THE PARK RVA
1 WATSON ROOFTOP RESTAURANT + BAR
Our expertise
Ellis Adams Training & Activation
Educating and empowering hospitality teams is in our DNA. By developing and implementing time-tested tailored training programs, brand activations, and comprehensive service programs that elevate performance and guest experience, EAG leads the industry in creating teams that create meaningful connections with your guests.
Beverage Training | Activation*
On Site Training for Bar (*Expenses not included)
Hands-on instruction on bar skills, classic cocktails, and signature cocktails.Creation of Bar open/close checklists and weekly beautification schedule.Creation of Bar requisition process.
On Site Merchandising
Arrangement of all products for visibility, consistency, and efficiencyLabeling of all shelves, rails, and storage areas
Creation of Bar Placement Guide for all areas of bar
Bar 101
2-4 Hour Classroom Session
Comprehensive review of Beer, Wine, & Spirits production methods and category detailsCocktail production methods and recipes
Classics and Signatures
Coordination and Execution of Mock Service with bar team.
Culinary Training | Activation*
On Site Training (*Expenses not included)Food Safety/Allergen Training
2-4 Hour Classroom Session
Comprehensive review of proper food handling procedures, safe temperature ranges, hygiene best practices, and common allergens
Guide setup of kitchen line and storage areas for maximum efficiency
Creation of mise en place standards for all stations
Organization of supplier list and creation of food purchasing/requisition processes
Lead and repetitively execute preparation of all menu items with full Culinary team for Food Show and Mock Service
Front-of-House (FOH) Training | Activation*
On Site Training (*Expenses not included)
Creation of open/close checklists for Hosts, Servers, and Support Staff.Creation of Placement Guide for all Service Areas.
Development of Steps of Service for Hosts, Servers, and Support Staff.Coordination and Execution of Mock Service with FOH team.
Bar 101
2-4 Hour Classroom Session
Comprehensive review of Beer, Wine, & Spirits production methods and category detailsCocktail production methods and recipes
Classics and Signatures
Ellis Adams Food & Beverage Development
Backed by our intensive market research methodology, EAG’s team of concept creators and operators go to work on developing innovative and compelling concepts that resonate with both owners and customers through storytelling, efficiency, and guest engagement.
Bar Equipment Design
Planning and layout of bar equipment.
Bar equipment cutsheets and specifications.
Bar Equipment Design Review
Review for Bar Layout and Equipment
Schedules for functionality, industry standards, and adherence to design vision. Provide bar review within 72 hours of receipt, in bullet point list of all recommendations/comments.
Provide specifications for all newly recommended equipment.
**Does not include CAD drawings or diagrams.
Beverage Program Development
Creation of Signature cocktail recipes and names.
Fully-developed use record for Signature Drink Menu.
Research and development of wine and beer programs.
Creation of order guide, detailing all product needed to execute cocktail, wine, and beer programs.
Financial and Operational Modeling
Market Research of wage, local traffic, menu price, and competitive set.
Development of staffing model, including hourly and salaried employees.
Pro Forma generation, utilizing market research data.
Pro Forma review and refinement with owner/operator.
Food Menu Development
Crafted menu of food offerings based on kitchen equipment provisions.
Working with equipment, to develop achievable food options.
Work with chef on food menu and verbiage that reflect the overall brand concept. Fully-developed use record for food menu.
Kitchen Equipment Design
Planning and Layout of Kitchen Equipment for functionality, industry standards, and adherence to design vision in keeping with food menu.
Provide kitchen review with bullet point list of all recommendations/comments.
Provide specifications and cutsheets for kitchen equipment.
Kitchen Equipment Design Review
Review for Kitchen Layout and Equipment
Schedules for functionality, industry standards, and adherence to design vision. Provide kitchen review with bullet point list of all recommendations/comments. Provide specifications for any newly recommended equipment.
**Does not include CAD drawings or diagrams.
On Site Training/Operations and Activation
Planning Small Inventory (OS&E)
Specification of all OS&E.
Definition of OS&E: “All loose equipment in the restaurant necessary for providing services and operating the restaurant that does not include furniture and built-in fixtures.”
OS&E can include: Chinaware | Glassware | Silver & Flatware | Kitchen equipment & supplies | Bar / Beverage equipment & supplies | Any other OS&E approved by the owner
Provision of OS&E Material Cost Worksheet that includes vendor, item, quantity, etc. OS&E Specifications for table top programming & branded specialty items such as coasters.
**Does not include the purchasing of the OS&E package.
Point-of-Sale (POS) Analysis and Price Optimization
Analyze historical product sales mix for pricing opportunities and upcoming menu adjustments.
Perform full audit of all menus and beverage offerings by outlet in POS system.*
(*Expenses not included). Performed On-site
Document all discrepancies and issue recommendations for resolution.
Generate pricing recommendations for complete beverage inventory, taking into account property well pricing and local competitive prices.
Uniform Design
Design intent for uniforms per brand voice, including bartender, host, and Front of House support staff, and waitstaff uniforms.
Specification & design of specialty branded items to align with brand concept & voice.
Uniform guidelines and sourcing information.
Ellis Adams Design
By taking a multidisciplinary approach to hospitality design, EAG’s team draws on decades of hospitality design expertise and operational insight to create spaces that are both refined and functional. With a strong belief that design lives in the details, we craft highly-sensory environments that tell a clear, compelling story and elevate the guest experience and establish real emotional connections.
Concept Design
Provide preliminary space planning and furniture layout.
Program and schedule confirmation with client for all subsequent deliverable issuances.
Develop initial conceptual design for all areas within project scope.
Develop conceptual design and general finish and material selections.
Demonstrate preliminary vision through mood imagery, sketches, visuals, etc. Provide a virtual or on-site digital presentation to obtain initial comments and/or approvals.
Construction Administration
Upon commencement of construction, designer shall provide construction administration services relative to designer’s scope of services as described below:
Answer questions that may arise during contractor and/or vendors preparation of bids.
Evaluate value-engineering options proposed by the contractor and/or vendor.
At the client’s request, make monthly site visits to observe progress and quality of work.
Review special finishes and final placement of furnishings and fixtures.
Review contractor’s product submittals and shop drawings.
Answer applicable RFIs from contractor.
At the client’s request, perform final walk through and provide punch list of completed areas of work.
Contract Documents
Upon the approved design development phase, designer shall further refine and finalize all interior design schemes and further develop finish material and specifications.
Designer shall provide contract documents in accordance with industry standards for bidding and construction purposes. Documentation shall convey interior design intent only, not means and methods of construction.
Designer to provide door design intent and coordinate with architect. Documentation to include millwork design and detailing.
Schedules to be provided include: Schedule of materials | Decorative hardware | Plumbing fixtures | Bath accessories
Design Development
Upon approval of prior schematic design phase by client and/or brand, designer shall commence the design through design development phase.
Drawings to include plans, elevations, design intent sections, and RCP design (not inclusive of architectural lighting).
Provide a digital presentation in loose format that would include: plans, reflected ceiling design intent, elevations, material & finish selections, and design direction for millwork, decorative hardware, & doors.
Loose presentation of all finishes and fabrics to be presented to owner and/or for approval
Interior FF&E Specifications
Designer shall provide FF&E specifications for furniture, decorative lighting, and fabrics. (Refer to Styling Services for Art & Artifacts Specification options).
Designer shall provide client with digital FF&E Specification manuals. Upon client request, 1-3 physical specification books can be obtained with fabric samples included.
Designer shall provide (1) set of physical material finish and fabric boards for each space upon client request.
Construction administration scope includes the review of FF&E shop drawings, decorative lighting shop drawings, finish approvals, and fabric CFA approvals.
Schematic Design
Upon approval of prior conceptual design phase by client, designer shall commence the design to a schematic level.
Provide a schematic digital presentation which incorporates any client provided revisions during the concept design phase.
This presentation would include: plans, reflected ceiling design intent, elevations, material selections, finish selections, fabric palette, and key FF&E/decorative lighting design intent.
Provide a virtual or on-site digital presentation to obtain initial comments and/or approvals.
Spatial Planning/Programming
This phase entails general spatial layout and programmatic planning. Work with owner to develop program for space/property.
Ellis Adams Branding
Either in conjunction with the work on the hotel’s restaurant and bar conceptual vision or as a pure positioning project, EAG’s team of experienced branding team will deliver fully realized branding solutions that stand out in the market and effectively tell the story of your hotel or hotel F&B outlets through narratives and visuals that connect emotionally and draw guests in (and keep them coming back).
Collateral & Graphic Design
Promotional Collateral for the outlet.
Specific items to be selected by Owner and developed for approval.
Coasters, Pens, Gift Card/holders, Cards, Napkins, Email banners/ signature, check presenters, etc.
Up to two (2) Rounds of Revisions on All Pieces.
Concept Creation
Develop overall concept narrative for the project.
Provide direction of brand voice through imagery and concept deck.
Create visual brand language, including fonts, colors, type hierarchy, and graphics within the brand guideline deck.
Development & Market Material
Logo Development
Develop professional logo for the concept created. Provide all needed digital file formats. Logo design, coloration and components to be included within the brand guideline deck.
Up to two (2) rounds of revisions on all pieces.
Market Research
Research on competitive set in project market. Determine plan for successful
concept within niche market.
Optional trip to provide market research component in person. (Daily rate +
reimbursable expenses)
Menu Design
Provide style direction and graphic design for menu.
Develop digital templates for menus (breakfast, lunch, dinner, beverage, dessert).
Provide format and material specifications for menu design including paper stock & supplier.
Provide all associated files for menu templates.
Up to two (2) Rounds of Revisions on All Pieces.
Name Development
Using market research and comparative data, develop up to (5) naming options.
Provide a brief narrative (2-3 sentences) of the background and significance of the
name and highlight of the proposed concept.
Upon approval of name, provide full name with taglines
Social Media Development
Social Media launch plan and execution leading up to opening and immediately after.
Coordination to establish and set up social media accounts.
Creation of pre-opening content.
Website Design
Ellis Adams Beverage Partnerships & Education
EAG cultivates and curates partnerships with the world’s leading beverage brands and hospitality operators to elevate drink programs through strategy, storytelling, and education.
Through our dedicated beverage education platform NITECAPP, we connect brands directly with frontline hospitality teams to ensuring that products are understood, recommended, and experienced as intended across luxury venues.
From brand-led training and certification to menu integration and advocacy, we help the top beverage brands build meaningful connections with both service teams most importantly, their guests.
We also specialise in
Operator Search & Placement
Contract Negotiation
Establishment of P&L projections and CAPEX estimates.
Chef/Operator fee negotiations.
Coordination of letter of intent (LOI) to operate.
Market Research
Comprehensive in-person and desktop market survey that clearly outlines market
saturation and needs.
Presentation of operational, menu, service, design, marketing strategy and overall
quality of leading competitors.
Research of upcoming projects from competing hospitality groups and chefs.
Talent Identification & Outreach
Establishment of P&L projections and CAPEX estimates.
Chef/Operator fee negotiations.
Coordination of letter of intent (LOI) to operate.
Conceptual Development & Alignment
Development of proposed concept presentations, mood boards and menus.
Interior architecture and design development.
Coordination of all concept feedback and communication between owner/brand and
chef/operator.
Technology
Software Development
Custom Website Development - Design and develop websites for hotels, restaurants, bar, clubs, lounges, beverage brands, commercial real estate complexes, etc.
Third Party Integrations - Connect platforms via API integration
Mobile App Development - Design and develop custom mobile apps for iOS and Android
White Label Software Development - Develop software based on your specific requirements (see examples)
Consultations for technology stack analysis
Strategic consultation and implementation of blockchain and NFT solutions
AI & Machine Learning
Create AI chatbots for online guest interactions with customizable responses
Develop and train virtual AI concierge services
Use machine learning to set room prices dynamically to maximize revenue
Use machine learning to optimize inventory
Automate responses to guest reviews with a custom tone of voice
Analyze online guest feedback using AI and provide monthly reports
Generate marketing content with AI
Develop AI-driven voice response systems for inquiries and bookings
Digital Marketing & SEO
AI-generated content for blogs and social media, with experienced blog writers editing and proofreading to ensure quality
Perform keyword analysis to find popular search terms in local markets
Optimize web pages to rank higher in search engine results
Run and manage ad campaigns across different online platforms
Manage advertising budgets efficiently
Increase the website's authority and relevance in search engines
Augmented & Virtual Reality
Design and develop Augmented Reality (AR) bar coasters
Design and develop Augmented Reality (AR) menus
Design and develop Virtual Reality (VR) training programs
Design and develop Virtual Reality (VR) bartender POV video
Consultation for Apple Vision Pro (VR) strategy and development
Learning Management System
Digitize onboarding and training material
Digitize opening and closing duties, increase team efficiency
Knowledge assessment: Courses, Quizzes, Flashcards
Build a digital library: Use your menu to create an online collection of all information about beverage and food products for easy reference
Provide online certifications and beverage brand educational content
Record video tutorials in professional, mobile or POV format
Leadership and Guest Experience
Psychology of Hospitality
On-Site Training (*expenses not included)
Service Excellence class focusing on the psychology behind hospitality.
Enables the team to maximize their potential to deliver excellent guest experiences through the art of storytelling.
Suitable for both hourly and leadership team members in all disciplines.
Up to two 3-4 hour sessions (1 morning, 1 afternoon, in same day).
Lecture style format in a large group setting, including full visual presentation. Question & Answer session with entire audience following each session.
Optional Leadership discussion session.
Forbes Standards Focused Training
On-Site Training (*expenses not included)
5-Star Service Philosophy
Understanding anticipatory service
Create steps of service to uphold Forbes 5-Star standards
Operations Development
EAG-provided Subject Matter Experts to lead Front-of-House, Recreation Services, Valet, Bell Services, Children’s Programming, Banquets & Events On-Site Training (*expenses not included)
Implement fundamental Sequence of Service.
Review and revise all current procedures for efficiency and effectiveness.
Develop and implement SOPs and job descriptions.
Standardize opening, closing, and sidework duties.
Develop and implement safety standards.
Leadership Training
On-Site Training (*expenses not included)
Managerial and Supervisory level training
Review and implement employee development best practices
Review and implement communication and guest engagement best practices
Set pre-shift and departmental meeting schedules
Setting daily/weekly/monthly goals
Set methods for inter-departmental communication & outline departmental goals Full staff training on operational processes.
Train the trainer developmental program.
Develop and Implement lineup and pre-shift meeting process.
Implement sales initiatives and tracking process.
Visualization & Virtual Reality
Interior Renderings
Provision of high resolution visual renderings of the space per approved design development.
Views to be selected by designer and approved by owner.
Renderings to be used for marketing purposes and website.
Vignettes of close up details within the space to highlight mood/ambiance or branded specialty components. (Fee varies per specific detail)
360º Virtual Experience
Produce an immersive virtual experience by creating 360º panoramic renderings per approved design development.
Views to be selected by designer and approved by owner.
Custom user interface design.
Embed plans, images, graphics, sounds and videos into the virtual environment. Designed to be viewed on any platform including computers, tablets and mobile devices.
Compatible with VR headsets.
DELIVERY OPTIONS
Standalone computer desktop app (Included)
No internet connection required
Android and IOs mobile app
Package the entire virtual experience into a user friendly app for both Android & IOsWeb link (included)
Can be easily shared and viewed by anyone, no additional plugins requiredEmbed code for website (included)
Can be easily embedded into any website
Delivery Options
Standalone computer desktop app (Included)
No internet connection required
Android and IOs mobile app
Package the entire virtual experience into a user friendly app for both Android & IOs
Web link (included)
Can be easily shared and viewed by anyone, no additional plugins required
Embed code for website (included)
Can be easily embedded into any website
3D Virtual Events
3D Animations
Produce a walkthrough animation of a 3D environmentExterior animation
Interior animation
3D model | materials preparation
DELIVERY OPTIONS
720, 1080, or 4K resolution
Recreation Services & Programming
Pool & Beach Training
On Site Training (*Expenses not included)
Deep dive into pool and beach operations
F&B and cabana service steps and script
Utilizing premium offerings to drive sales
Sundries/Merchandise setup and sales
F&B amenity planning and service
Elite guest appreciation programs
Incorporating guest appreciation into pool and beach service
Children's Programming
On Site Training (*Expenses not included)
Development of Activity Schedule/Calendar
Development of check—in/out procedures
Develop and Implement Safety and Security Protocols
Standardize opening, closing, and sidework duties
Conduct roleplay Mock Service sessions with team
Planning Small Inventory (OS&E) Recreation
Specification of all OS&E. (FF&E services available within design services scope).
OS&E can include: Linen and par levels | Sundries and par levels | Cabana Equipment and par levels
Provision of OS&E Material Cost Worksheet that includes vendor, item, recommended quantity, etc.
**Does not include the purchasing of the final package.
Definition of OS&E: “All loose equipment in Pool & Beach area necessary for providing services and operating the area, excluding furniture.”
Any other OS&E/FF&E approved by the owner
Style Offerings
Signage Design
Create signage plan for specialty signage.
Provide design intent and material specifications for specialty signage and wayfinding signage in keeping with the brand voice.
Coordinate with signage vendor to execute design intent in keeping with budget. Provide signage vendor with all necessary file formats of the logo for signage if EAG designed.
Review and approve all shop drawings, finish samples, mockups, and specialty signage plans (not responsible for wayfinding or code-related signage placement).
Art & Artifacting
Provide art narrative for the concept in keeping with overall conceptual story of the venue.
Upon approval of art narrative, will provide design intent art specifications.
Will work with one or multiple art consultants and artists to source art and artifacts in keeping with owner provided budget.
Coordination of art with overall design and detailing to ensure fit and intent are maintained through execution.
Designer will be present on site at time of art installation (by others).
Optional trip in conjunction with lighting designer to set and stage lighting for art.
Interior Stylizing
Prior to FF&E installation, will provide stylization concept direction in keeping with design.
Designer will assist owner in creating stylization budget.
Upon approval of concept, designer will source accessories and stylization décor. After FF&E installation (by others), designer will provide a (2) day stylization visit to source accessories locally and set and stylize interior.
After stylization, designer will provide digital Look Book denoting accessory & artifact images, quantities, and placement location for all areas of scope.
Optional bound Look Book can be provided as a reimbursable expense.
HAVE A VISION THAT REQUIRES MORE?
EAG’S comprehensive hospitality services cover all unique property and F&B needs. Explore our full capabilities across hospitality, design, operations, and brand strategy.
Leadership You Can Build With
Chris Adams
Jason Sanders
Maricela Salcido
Emanuele Broccatelli
WHAT WE’RE THINKING ABOUT
READY TO SEE HOW EAG CAN CREATE UNPARALLELED EXPERIENCES FOR YOU AND YOUR GUESTS?
Whether you’re developing a new hospitality concept, refining an existing brand, or expanding into new markets, our team is ready to collaborate and create custom solutions to fit your project.
